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How to convince your boss to send you to BTF

September 4, 2024
Attending industry conferences like BTF can be a game-changer for your professional development. If you're eager to attend but need to convince your boss, here are compelling reasons and strategies to help you make your case:
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How to convince your boss to send you to BTF

Attending industry conferences like BTF can be a game-changer for your professional development. If you're eager to attend but need to convince your boss, here are compelling reasons and strategies to help you make your case:
3 min read
The team at BTF

1. Highlight the Benefits of Professional Development

Explain to your boss how BTF aligns with your role and the company’s goals. Emphasise the value of continuous learning and how the conference will enhance your skills, keeping you up-to-date with the latest trends and technologies in the tech industry. Frame it as a “development day,” where you can acquire new knowledge and ideas that you’ll bring back to the team.

2. Utilise Your Learning and Development Budget

Many companies allocate budgets specifically for employee learning and development. Mention that attending BTF can be covered by this budget, making it a cost-effective way for the company to invest in your professional growth. Check with your HR department to confirm the availability of these funds and present this information to your boss.

3. Emphasise Networking Opportunities

BTF provides a unique opportunity to connect with industry leaders, innovators, and like-minded professionals. Thousands are expected to attend this October 10th - and one of those attendees is sure to be someone you could collaborate with. Networking can lead to valuable partnerships, collaborations, and even new business opportunities for your company. Explain how these connections can benefit your organisation and potentially lead to new projects or clients.

4. Present a Detailed Plan

Prepare a detailed plan outlining the speakers, sessions, and workshops you intend to attend. You can also anticipate and address any concerns your boss might have. For instance, if workload coverage is an issue, suggest how your responsibilities can be managed while you’re away.

5. Provide Cost-Benefit Analysis

Prepare a cost-benefit analysis to demonstrate the return on investment (ROI) of attending BTF. Include ticket prices, travel expenses, and other associated costs. Compare these costs to the potential benefits, such as improved skills, and new business opportunities.

Sample Email to Your Boss

Here’s a sample email you can use to make your request:

Subject: Request to Attend BTF Conference

Hello [Boss’s Name],

I hope this email finds you well. I am writing to express my interest in attending the upcoming BTF conference, which I believe would be incredibly beneficial for my role and our team. BTF offers a wealth of opportunities to learn about the latest trends and innovations in the tech industry, which are directly relevant to our current projects and future goals.

Here are a few key points about the event:

  • Professional Development: The sessions and workshops will provide insights into emerging technologies and best practices that I can apply to our projects.
  • Networking Opportunities: Attending BTF will allow me to connect with industry leaders and potential collaborators, which could open up new opportunities for our company.
  • Knowledge Sharing: I plan to document my learnings and share them with the team through a presentation, ensuring that we all benefit from the insights gained.

We can utilise our learning and development budget to cover the costs associated with attending this conference, making it a cost-effective investment in our professional growth. Let me know your thoughts, I am happy to discuss this further and address any questions or concerns you may have.

Best regards,

[Your Name]

By presenting a well-reasoned and structured case, you can effectively persuade your boss to support your attendance at BTF - ultimately benefiting both your personal development and your organisation.

Ready to be part of something bigger? Join BTF - Europe's Largest Diverse Tech Event - on October 10th, 2024 and connect with tech-forward companies like The Trade Desk, Dojo, Just Eat, Twilio, Confluent, GitLab, and more.

🎟️ Tickets → joinbtf.com/tickets

📅 October 10th, 2024

📍 London, Drumsheds

🤝 Join thousands for speeches, panels, workshops, and networking.

🚀 Summits on tech, careers, and entrepreneurship.

🌍 Themes: Innovation, inclusivity, and more.

ABOUT BTF

AN EXPO, CONFERENCE AND FESTIVAL ALL IN ONE. Brought to you by Colorintech, BTF® is Europe's largest technology and culture festival celebrating innovation and inclusion in the UK tech industry and beyond. Join us to explore how technology transcends software and hardware, and innovates to impact culture.

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