OUR BRAND

all you need to know about the btf brand

CONTENTS‍
OUR MISSION STATEMENT
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COLORINTECH
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OUR LOGO + colours
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bRAND IMAGERY
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MESSAGING
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OUR MISSION

the vision:

to INSPIRE INNOVATION THROUGH TECHNOLOGY, CULTURE AND INCLUSION

OUR MISSION STATEMENT:

We facilitate connections to foster inclusivity, encourage innovation, and amplify underrepresented voices wherever technology intersects with culture. Through dynamic events, thought-provoking discussions, and collaborative initiatives, we ignite change in the innovation economy. Our mission transcends borders by cultivating and amplifying underrepresented voices in industry and society. Wherever tech meets culture, we provide a platform to discuss, inspire, and convene the most innovative folks across the ecosystem.
Partner with us
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get tickets for btf 2024
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As a UK-based non-profit, our work goes beyond BTF to spark action, create community and help increase diversity in Europe’s tech economy.
learn more
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TIP #1

primary logo

The Primary BTF® Logo is the cornerstone of our visual identity. It should be used in every usage scenario that refers to the BTF as a brand and/or organisation. The logo should always be used in monochromatic coloration.
TIP #2

LOGO CLEAR SPACE

Clear space is the area that surrounds the logo that is completely clear of any other graphical elements. At a minimum, there should be clear space equal to the height of the letter B on all four sides of the logo.

Additionally, do not encroach on the required clear space surrounding the logo or place the logo on a high-contrast pattern or a busy photograph.
TIP #3

LOGO SYSTEM

Our logo system is designed for flexibility, consistency, and brand recognition. We have provided different logo lockups that should cover every space imaginable. Instead of trying to fit a logo into a space that is too small or crowded, simply use a different version for maximum visual impact and clarity.
TIP #4

OUR SHAPES

Inspire, Learn, Journey, Network, See. These distinctive shapes encapsulate the essence of BTF®. Together, these brand shapes form a cohesive visual narrative that serves as a guide, grounding your experience in the principles and values that drive us. Brand shapes should be used sparingly and with restraint.
TIP #5

Colours

The consistent use of colour is vital to effective brand recognition. The BTF® core brand colour palette consists of 5 colours. Our core brand should always be represented by Black (#090909), White (#FFFFFF)or Orange (#FF5B00), with Jet and Timberwolf as accent colours.
OUR IMAGERY

Key images

See below for key imagery for BTF. Right-click to save these images for your use. You can also refer to our press page to download the below images, as well as additional images, in HD quality.
BRAND GUIDELINES - MESSAGING

HOW TO SPEAK ABOUT BTF

BTF is brought to you by Colorintech, a UK-based charity that aims to spark action, create community and help increase diversity in Europe’s tech economy. To help you speak about BTF, we've shared some text examples that you can use for your own posts about us.
BOILER PLATE
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BTF® is an innovation platform centred around technology and culture. Brought to you by Colorintech, Black Tech Fest (BTF) is our annual October festival held in London. BTF brings together thousands of students, professionals, entrepreneurs, and investors thanks to support from numerous global influencers, brands, and policymakers. For 5 years, we’ve created moments that celebrate creativity, champion inclusion, and inspire innovation. Home to Europe's largest diverse tech event, BTF is the biggest innovation and culture gathering of its kind.
OUR SUMMITS
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IGNITE
Explore the intersection of tech, inclusion and culture. Join us for our flagship summit that brings together thousands of leaders, creatives, builders and professionals to drive the future of innovation.

‍FUTURES
Our early careers summit is designed for students, graduates and those early in their careers. Join interactive sessions & workshops for the opportunity to network with employers, equip yourself with the skills necessary for the future, and connect with career pathways.

‍BUILD
‍Our founders summit is dedicated to entrepreneurs, Investors, policy makers and SMEs. Hear from trailblazing founders, investors and those who truly shape the future of the growth of our ecosystem. Gain insights on Fundraising, Scaling and Exiting from the most successful businesses in Europe.
THE BHM (BLACK HISTORY MONTH) PARTY
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After an eventful day of networking at BTF 2024, loosen your tie and let down your curls at our afterparty - The BHM Party by BTF. Whether you're into Afrobeats, AfroHouse, Dancehall, RnB or Amapiano, you don't want to miss this Black History Month celebration. Attend for free as part of your All-Access or VIP pass to BTF 2024, or purchase your ticket separately on our website.
STANDARD POST #1
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🎉 From trailblazing Black innovators to fresh voices from every background, join us in creating a tech landscape that’s rich in perspective and full of possibility.

Don’t miss out - grab your tickets now at joinbtf.com/tickets
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📅 October 10th, 2024
📍 London, Drumsheds
🤝 Join thousands for speeches, panels, workshops, and networking.
🚀 Summits on tech, careers, and entrepreneurship.
🌍 Themes: Innovation, inclusivity, and more.
STANDARD POST #2
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Europe's Largest Diverse Tech Event is back in London on October 10th, 2024!
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🎉 SPONSORS: Meet top innovators like The Trade Desk, Dojo, Just Eat, Twilio, Confluent, GitLab, and more.
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💡 PANELS & WORKSHOPS: Dive into thought-provoking discussions, hands-on workshops, and unparalleled networking.
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🌟 ICONIC SPEAKERS: Be inspired by trailblazers in tech and culture.
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🎟️ Tickets → joinbtf.com/tickets
📅 October 10th, 2024 📍 London, Drumsheds

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#BTF2024 #DiverseTech #Inclusivity #Innovation #BlackTechFest #btf #londonnetworking
STANDARD POST #3
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What are you doing for Black History Month this year? 👀
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At Black Tech Fest, we’re committed to showcasing the importance of inclusivity in tech. On October 10th, we invite you to be part of a transformative experience in London that will challenge the status quo.
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Are you ready to amplify your voice and connect with others who share your vision?
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Join us at BTF 2024! Get your tickets here → www.joinbtf.com/tickets
BLACK-CENTRIC AND INCLUSIVE
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While proud to be a platform for black talent, BTF’s ultimate mission is to ensure that all voices are invited to innovate. BTF endeavours for a brighter future where all individuals, inclusive of race, ethnicity, gender, sexual orientation, or background, are supported and empowered within and beyond the tech industry.