ABOUT
Leila Seith Hassan

SPEAKER AT BTF 2024

pAST SPEAKER AT btf

In 2024,
Leila Seith Hassan
brought their
expertise to
BTF.
AN EXPO, CONFERENCE AND FESTIVAL ALL IN ONE. BTF® is Europe's largest technology and culture festival celebrating innovation and inclusion in the UK tech industry and beyond. Join us to explore how technology transcends software and hardware, and innovates to impact culture.
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ABOUT
Leila Seith Hassan

sPEAKER AT BTF 2024

sPEAKER AT BTF

Leila is the Chief Data Officer at Digitas. Her career has spanned several continents, including Australia, the USA, Europe, and currently the UK. She brings extensive experience from roles with multinational corporations such as American Express, Nestlé, GSK, and IBM, in addition to various market-based organisations. Beyond her technological and leadership accomplishments, Leila is a staunch advocate for ethical AI and diversity in STEM fields. Recognised as a thought leader, she significantly influences the dialogue around AI ethics, impacting cultural, business, and societal norms. Her accolades include being named a BIMA 100 Champion for Change and a DATA IQ Top 100. Leila also chairs the Data & Marketing Association’s Values Driven Data committee and serves on their AI committee, driving forward the ethical use of data and AI in marketing.

SESSIONS

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BTF 2024
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