Subject Line: Request to attend BTF 2025

Attending BTF 2025 in London (October 9, 2025) would be a valuable investment in [Company Name]’s future, particularly as we look to [provide reason e.g. expand our use of AI]

This event offers an opportunity to learn about the latest innovations and strategies directly from brands and industry leaders. I’m particularly interested in sessions related to [mention specific topics and/or sessions relevant to your company].

Here’s how my attendance will benefit [Your company]:

• Ensure we’re leveraging the latest technologies: I’ll learn about cutting-edge technologies and bring back actionable strategies to keep us ahead of the curve.
• Improve efficiency and productivity: By learning about new  tools and solutions, I can identify opportunities to streamline our processes and boost productivity.
• Drive innovation: Exposure to the latest tech trends and thought leaders will inspire new ideas and solutions, fostering a culture of innovation within our team.
• Build valuable connections: I’ll have the chance to network with industry leaders and potential partners, opening doors for collaboration and knowledge-sharing.

The estimated cost to attend is [£ HERE], including travel, accommodations, and registration. I’m confident that the knowledge and connections gained at BTF 2025 will deliver a strong return on investment for [Your Company].

I’m eager to discuss how we can maximise this opportunity to benefit our team and achieve our goals.

Looking forward to your approval,

[NAME]

P.S. For more context on the event, here's a recap of BTF 2024.